CEO Effectiveness for Business Success


Profound and lasting business success begins with the leader. Building an organization that continuously evolves and innovates requires much more than self-awareness and observation. Leaders must first transform themselves into instruments of change. That is what we do.

Some leaders consistently achieve exponential levels of success. Competition is fierce to work with them, and they always seem to be surrounded by the best, brightest, and most committed teams. What is the secret to inspiring such loyalty, creativity, and engagement in others? Leadership at this level is not tactical but requires a level of self-knowledge and authenticity that creates clarity, liberates energy, and influences positive change throughout an organization.

In his groundbreaking work, William D. Anton, Ph.D., unearths this elusive kernel of business success and shows us how to climb the mountain toward knowing our truer selves. Only when we know ourselves as we truly are can we relate to ourselves and others in a way that transforms our companies and our lives. CEOE is dedicated to changing the face of business by creating leaders who are powerful change agents because they have accepted the invitation to know themselves.


Asend book

Brief book bio: Ascend is an innovative book embedded with powerful tools for leaders and offers an engaging way to share the path toward personal transformation with everyone. It presents a captivating allegory that helps leaders identify and break through long-standing beliefs that limit access to their innate potential for human happiness and exponential business success. Through the experiences of the characters in Ascend, readers see how their own limiting beliefs and mental models tacitly impede their quest for personal mastery and accomplishment, both personally and professionally. As the characters take important steps to discover and liberate their truer selves, readers face the same key decision: Am I willing to engage in a life-altering journey to grow cognitively, behaviorally, emotionally, and spiritually? The answer promises to be transformational and profound.

Business Sucess Through Self-Knowledge

Business Success Through Self-Knowledge

Brief book bio: Knowing is Growing

Do you believe your deepest aspirations are hidden from you? Did you know that disconfirming experiences can create slight shifts that unlock the door to your unrealized potential? Do you know how to become more effective at influencing others?

Business Success Through Self-Knowledge takes you on a short journey that explains why many of us have a sense of unrealized potential that eludes us. It offers examples and illustrations of how we create tacit but enduring mental models early in life that limit our view of ourselves and our power to influence others. Clear and practical steps are included on how to transform ourselves, our organizations, and those we seek to influence.

Written for business leaders, business consultants, and coaches, Business Success Through Self-Knowledge espouses principles that, when applied correctly, can benefit everyone. While other business books show leaders what to focus on for greater effectiveness, Business Success Through Self-Knowledge tells you how best to accomplish it. This book sheds light on the real foundation of personal mastery, addressing the most critical of questions: What do I need to know about myself to actually put my greater potential to use? And how do I get there? They may just be the most important questions you will ever consider.

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