Search Optimization Strategy Services
Search Optimization is one of the least understood aspects of marketing and sales lead generation for small business owners. Have you ever created a newspaper, magazine, TV, radio, or billboard advertisement? A considerable amount of time and energy goes into creating the graphics to get the viewers attention. More time goes into getting the perfect message. Often there is little thought of where the advertisement will appear.
Most advertising firms are just filling space for the publisher without regard to where, where or who will see the advertisement. Is your billboard on a deserted highway or a main thoroughfare through the city? There has been more than one complaint that online ads have appeared in unwanted places or dubious websites.
Even if that doesn’t happen to you it is important to align all of marketing online strategies to ensure you are reaching your ideal audience at the right time and the right place. You want the ideal prospect to see visit your website and find your products and services.
What is your online visibility? Let us help you understand if your ideal prospects are finding your business and what you can do to ensure you are more visible than your competitors.
Aligning Business & Online Strategies
It is important to ensure your online strategies align with your business strategy. We recommend and provide a thorough analysis of your current business strategy and goals and how they align with your online strategy. This includes the basics of understanding your customer persona, your business’s strengths and weaknesses. A review of what you have done online, your online competition, and your competitive positioning locally, domestically, or internationally. We will figure out where your likely prospects hang out online, what types of devices they use for search, and what types of words they use when searching for your services. Then we will work with you and your team to develop, modify, or improve the current strategies to become an effective lead or sales generation online engine.
We take the mystery out of search engine optimization.
Utilizing readily available software tools, we perform a complete technical audit & analysis of your current website, competition, content, backlinks, social media, branding support. These reports are shared with you with a summary of our interpretations of priorities. We do not leave it to you or your team to figure it out by themselves. SEO is complicated and covers a multitude of options to create website traffic and good placement on (SERPs) Search Engine Result Pages. Depending on your strategy, goals, and customer personas some of these options will be more effective than others. We will help you make those decisions and customize an effective strategy.
Optimizing on-page content for search.
The most important element of SEO and often missed by the best websites is on page optimization. We coach your team on optimizing each of your web pages for the best search results. The most valuable and well-written content has no value if a prospective customer can’t find it when searching online. We include an audit and recommendations on all the critical on-page elements necessary to rank with the major search engines; Google, Bing, and Yahoo.
We will also provide content templates for each new page, landing page, article or blog using software research tools that will help ensure that each piece of content is optimized for its intended target audience. This includes analysis of similar content locally or across the web to ensure yours is competitive in search. Before your writers begin to write we work with them to ensure the resulting content is optimized for competitive search.
Off-Page Optimization can be Complicated
It is important to use all the online tools available for analysis of the wide assortment of options for off page optimization. This includes directories, backlinks, shares, posting on social media like Linkedin, Facebook, etc. Also pay for a click, email capture, remarketing campaigns, or even local sponsorships and charities if appropriate. We help your team determine the best off-page focused approach for your business.
Google AdWords & Pay for Click Services
We are a Certified Google Partner utilizing Google products to augment search engine optimization to increase visitor traffic to your website. Google Ad Words is an effective tool enabling a business to efficiently reach their prospective audience. Developing the right strategy and ads to reach your audience can be complicated. Many businesses fail to control their advertising spend by not properly utilizing the right keywords, geography or positioning. We minimize the advertising spend by ensuring your business has the right strategy competitive placement across the internet.
Ongoing Management & Reporting Is Necessary
Technology capabilities are constantly changing as are Google’s search algorithms. Every week there is something new to consider to ensure your online strategy remains viable. Will will provide ongoing reporting on the health and effectiveness of your online and offline presence. Your team can utilize this information to ensure you continually improve your return on investment. They will know what has been effective and what hasn’t, ranking in SERPs and against competitors. As CEO or business owner, you will have a way to measure return on investment.
Developing strategies for new web design ensuring they are optimized from the beginning can save you considerable time and money. Many of the great web designers are not the best SEO practitioners. We can help with strategy development and design.